2022
Get Lost Tour / B-Reel
Print, Visual Identity
The Get Lost Tour is a map to nowhere in particular. During my time at B-Reel︎︎︎, I designed the campaign’s visual identity, creating a typographically-driven environmental system for a series of takeaway maps.
Situated on Washington Street in DUMBO, directly beside the Manhattan Bridge selfie-point, the B-Reel office sits amid a constant flow of choreographed movement and spectacle. The Get Lost Tour offers an alternate route: through dérive-inspired prompts, participants are guided to “abandon their usual motives for movement and action, and let themselves be drawn by the attractions of the terrain and the encounters they find there.” (*)
Agency: B-Reel
Concept: Brianna Saba, Pieter Konickx
Producer: Natalie Kiliç
Creative Director: Pieter Konickx
Art Director: Brianna Saba
Designer: Decong Ma, Anika Murthy
Photography: Brianna Saba