01 
Print, Digital, Brand
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Visual Identity
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Digital, Print
04 
Editorial
05 
Exhibition Catalog
06 
Editorial
2024
MERIT
Print, Digital, Brand



At MERIT︎︎︎, I drove brand expression across national campaigns, retail environments, print collateral, and end-to-end packaging and production design for the product line. I developed the visual identity for the Signature Lip Matte OOH campaign in Los Angeles and New York City and produced accompanying print, direct mail, and social assets. As the primary packaging designer, I shaped cohesive material and graphic systems that reinforced MERIT’s refined ethos across every touchpoint.

Signature Lip Matte Out-of-Home Campaign, LA/NYC The Minimalist Shade Extension, Packaging The Dress Code Set & The Mini Flush Balm Trio, Packaging Great Skin Moisturizer, Packaging Signature Lip Matte Postcards Selected Direct Mail, Print New Year Postcard Black Friday/Cyber Monday Direct Mail, Print On My Way with Lucy Williams, Social/Web On My Way with Shani Darden, Social